The three things a video needs to go viral are:
- Physiological share motivation
- Easy shareability
- A data-driven stratey
Let's start with physiological share motivation. The article breaks it down into three more manageable parts: emotions, identity and self expression, and information. This ties in to what Patrick Bultema (CodeBaby CEO) was talking about to our e-commerce class. It is all about getting inside their head and fueling marketing with emotions. Consumers like things that they can identify with.
Next, easy shareability sounds pretty self-explanatory, but it's important to pay attention to more than just forwarding a link. The content must download quickly and have media that is compatabile in different formats.
The third and final thing is to use a data-driven strategy. This means a consideration of what you're going to share, who you want to share it with, what time of day people will be watching, etc. Time and strategy has to be implemented to be successful.
That being said, we would love it if people linked their favorite viral videos, or even videos that they have made. Thanks for reading!